Sachin Ramesh Tendulkar is the greatest batsman in the history of cricket. Since, he retired in 2013 he was not seen much on-the-filed taking up Coach or Mentor duty at National level.
However, his engagement in CSR activities and his role as Member of parliament to promote sports has kept him in news constantly.
He made it to the news last year in December to be the only Retiree In Forbes’ Highest-Earning Celebs List. Sachin was at No 9 with earnings of Rs 80 crore this year in Forbes magazine’ list of highest-earning celebrities in Indi
Sachin still commands Rs 8-10 crore for 2-3 days of commitments for a brand. He’s only behind Indian captain Virat Kohli and former Indian captain Mahendra Singh Dhoni, who charge Rs 4.5 crore and 4 crore respectively per day for endorsements
Apart from his endorsements, his app 100 MB which gives fans an opportunity to get up, close and personal with him and the 3D cricket game, Sachin Saga Cricket Champions, where players can step into the cricketing shoes of the ‘Master Blaster’ are also major revenue generators. Sachin also gets royalty for his book ‘Sachin Tendulkar: Playing It My Way’ and his biopic, ‘Sachin: A Billion Dreams.’
Sachin Ramesh Tendulkar is the greatest batsman in the history of cricket. Since, he retired in 2013 he was not seen much on-the-filed taking up Coach or Mentor duty at National level.
However, his engagement in CSR activities and his role as Member of parliament to promote sports has kept him in news constantly.
He made it to the news last year in December to be the only Retiree In Forbes’ Highest-Earning Celebs List. Sachin was at No 9 with earnings of Rs 80 crore this year in Forbes magazine’ list of highest-earning celebrities in India.
Sachin still commands Rs 8-10 crore for 2-3 days of commitments for a brand. He’s only behind Indian captain Virat Kohli and former Indian captain Mahendra Singh Dhoni, who charge Rs 4.5 crore and 4 crore respectively per day for endorsements
Apart from his endorsements, his app 100 MB which gives fans an opportunity to get up, close and personal with him and the 3D cricket game, Sachin Saga Cricket Champions, where players can step into the cricketing shoes of the ‘Master Blaster’ are also major revenue generators. Sachin also gets royalty for his book ‘Sachin Tendulkar: Playing It My Way’ and his biopic, ‘Sachin: A Billion Dreams.’
His partnerships/ joint ventures with a clothing brand True Blue, Internet of Things company Smartron and gaming platform SMAASH are some of the other platforms that have established his brand value.
Popularity of a celebrity is directly proportional to his Social Media following these days. Sachin enjoys a combined tally of 70 million followers across the social media platforms of Facebook, Twitter, Instagram
Not the numbers for an unpopular cricketer. Huh!
Spectators all across 7-seas were glued to listen to him when he made cameo appearances in the commentary box for the first time during the recently concluded World Cup
Sachin makes news even if he is training his son-Arjun Tendulkar or asking two-wheeler owners to wear helmets. His social indulgence in charities and other government programs might have taken up his hardcore cricket expertise time but it will be foolish to ascertain dip in his popularity.
Sachin is an emotion. The Dhoni’s, Kohli’s and Rohit’s will come and go. But if today at any ground the master blaster enters, you’ll hear only one chant - SACHIN….SACHIN
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